Formaldehyde Free Hair Straightening
Press release by Jessica Bryan of Marketing Solutions, May 2013
SLEEK & Shiny Hair For Simple Summer Hairstyles!
Bethesda, MD - Summertime events often require on-the-go hairstyling. Many clients want hairstyles that are easy and lightweight for the busy, hot summer months. Clients want to look their absolute best for family reunions, vacations, weddings and other exciting events. People with curly, kinky and frizzy hair are often limited with their hairstyle options. In many salons they are limited to hair straightening services that are harmful to their hair, health and the environment. The Research In Beauty Nano-Complex Sleek Retexturizing Treatments provide hairstylists and salons with a completely safe hair straightening/smoothener solution that is 100% formaldehyde-free. Clients walk out of the salon with straight and shiny hair that will last them through the summer months for easy styling!
Simple Summer Styling! Research In Beauty has found it important to cater to the clients who find themselves limited because of their difficult hair type. By choosing to perform the Nano-Complex Sleek Hair Retexturizing System, hairstylists offer their clients with kinky or curly hair the option to have a lightweight, flowing hairstyle. They will even be able to have sleek, frizz free hair for three to four months! Hairstylists can even suggest a hairstyle that their client may not normally choose, like a fresh sleek bob. Clients will be able to style their own hair with ease for that approaching wedding or for the upcoming family reunion.
After your client’s Nano-Complex Sleek service, they merely need to wait 48 hours before washing with the Research In Beauty Nano-Complex Keratin Gold Shampoo followed by the Nano-Complex Keratin Conditioning Masque, followed by the Power Protein Leave in Conditioner. Your client can use any hair care product or take advantage of any chemical treatment after washing. This retexturizing treatment truly makes styling effortless!
Past Hair Straightening Methods - Thermal hair straightening devices use heat to change the natural structure of the hair by breaking the natural disulfide bonds causing hair dryness and breakage. Once the heat is removed, the inner bonds and fibers of the hair are reformed and straightened. Some popular devices that have evolved from this method are pressing combs, ceramic flat irons, and blow driers.
Texturizers, commonly confused with relaxers, are a chemically based method that helps to release natural curl patterns. Hair that is very kinky can result in a loose wave. If the treatment is left on for too long, it will straighten the hair. Unlike over-the-counter hair smoothing systems, the Nano-Complex Sleek System works well on all textures and lengths without permanently changing the structure of the hair. Relaxers, commonly confused with texturizers, aim to completely straighten natural curl patterns. Relaxers tend to hold dangerous levels of sodium hydroxide and have resulted in the most damaging results of all available hair straightening methods. Because of the harsh chemicals that tend to dry out the hair, it is recommended to continuously condition and avoid hairstyles that add stress to the hair.
Keratin hair straightening treatments use a natural protein found in hair, called keratin. This method fills in gaps in the hair cuticles that are dry or damaged. When applied to the hair, it is mixed with varying levels of formaldehyde and then sealed in with the heat of a flat iron. The active ingredient of formaldehyde helps hold the keratin molecules together. However, this treatment has damaging effects to your health and those around you. This type of treatment evolved after decades of women using thermal heat and relaxers to straighten their hair. Women strayed towards this new method because the asserted benefits of being able to straight and restore damaged hair. Since high levels of formaldehyde have resulted in cancer, the FDA has monitored the regulatory use of brands that develop keratin straightening systems.
Safe Revolutionary Hair Retexturizing & Straightening Treatments: Manufacturers like Research In Beauty have mastered the development of formaldehyde-free systems that achieve the same results as formaldehyde based strengtheners. Research In Beauty is pleased to announce that their keratin hair care products were recently tested and by the United States Department of Labor Occupational Safety and Health Administration. The Nano-Complex Sleek Retexturizing System is scientifically tested and results indicated that Formaldehyde, Methylene Glycol and Acetaldehyde cannot be detected in these formulas. They are completely safe for your hair, your health and the environment around you!
For more information on Research In Beauty, contact Eyal Uzana and Massimo Quartararo at 301-828-6644. Email Info@ResearchInBeauty.com or visit www.ResearchInBeauty.com. Research In Beauty is rapidly expanding and has openings for regional distributors, educators, sales representatives and salon professionals.
Source:
Marketing Solutions in Fairfax, VA
Email MktgSols@MktgSols.com or visit www.MktgSols.com.
